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In June 2023, we marked an important day for AAR Insurance Group!

Today, We marked an important day as we officially launched MyWakalAAR, a groundbreaking platform designed for our intermediaries. This new platform marks yet another milestone in AAR Insurance’s digital journey, demonstrating its commitment to enhancing efficiency, providing enhanced support and offering growth opportunities and a competitive advantage unparalleled in the industry to our valued partners.

In May of this year, we unveiled our Loyalty Program, a testament to our unwavering commitment to recognising and motivating our intermediaries with well-deserved rewards. The launch of My WAKALAAR reaffirms our dedication to our valuable partners by investing in a platform that will streamline operations and elevate various aspects of their work – to reach a broader customer base and increase digital revenue generation.

 “Efficiency is at the core of our vision,” said Patrick Gatonga, Group CEO, speaking during the launch, “We have been clear about embracing technology and catering to the entire insurance ecosystem. Therefore, our new personalised online platform simplifies and streamlines sales management, renewals and policy management, making intermediaries more efficient and customer-centric and allowing them to increase the insurance penetration level by offering a platform that will empower them to sell more insurance policies. MyWakalAAR is a game-changer for our intermediaries and, by extension, our customers. Kenya is Africa’s third leading insurance market; at AAR Insurance, we will boldly play our part in pushing our country to be the leader in the continent while pushing the country’s insurance penetration to surpass the current 3%.”

On his part, the Group Head of Distribution, James Kamau, articulated that our dedication to intermediaries and our unwavering commitment to innovation will propel the brand towards a future where insurance is more accessible and indispensable, which aligns with brand values and Vision.

MyWAKALAAR has the ability to validate intermediaries, boosting the credibility of intermediaries and curbing fraud. It also contributes to AAR’s sustainability agenda, reducing the amount of paper used and therefore protecting the environment. The platform is a substantial stride in facilitating the inclusion of individuals with diverse abilities and those residing in remote areas, allowing them to participate in the burgeoning insurance penetration while supporting their livelihoods through online commerce.

We welcome all intermediaries to partner with us and take advantage of this unique opportunity by contacting us through our 24/7 call centre and regional sales centres.

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